Following hot on the heels of yesterday's teaser, LG has released the specs and a batch of photos for the LG G Watch R.
Yesterday's reveal came in the form of a Facebook teaser for the new fashion-forward Android Wear smartwatch. Today's information splurge shows LG in far less bashful mood.
We now know exactly what the LG G Watch R will look like courtesy of some nifty fashion shots. It will indeed be LG's attempt at a round smartwatch, like the Motorola Moto 360.
In fact, at first glance it looks a lot like a normal watch, with the company using a detailed watch-face skin to show off its design credentials.
Things get more exciting on the spec front. According to LG, the G Watch R will feature a 1.3-inch circular plastic OLED display - the world's first, no less. This allows it to utilise 100 percent of the watch's display, no doubt a subtle dig at the 'flat tire' shape of the long-delayed Moto 360. It'll also make for an extremely vibrant display that's hopefully viewable even in direct sunlight, and from any angle.
Powering the LG G Watch R will be a 1.2GHz Snapdragon 400 CPU and 512MB of RAM, with 4GB of internal storage. That's the same spec as the original LG G Watch.
One subtle difference is the battery, which appears to have been bumped up ever to slightly to a 410mAh unit.
The G Watch R is dust and water proof to IP67 standard, and is designed to run for up to 30 minutes in a metre of water. No problems washing your hands whilst wearing this beauty.
LG uses all kinds of flowery language in the press blurb for the G Watch R, including mention of "artisanal elegance" and "a refined aesthetic that is reminiscent of traditional timepieces." It's clearly shooting beyond the first generation of smartwatches, which were clever-but-ugly, to something a little more refined.
With Apple's iWatch set to take a bow in less than two weeks, that's probably a good idea.
The LG G Watch R will get its first public showing at IFA 2014 from September 5 to 10. It'll hit shops some time early in the fourth quarter, with pricing yet to be announced.
Read more: IFA 2014 – What to expect