Acetrax Movies has announced that it will be closing in June, but has failed to give any reasons as to why.
The film on-demand service Acetrax Movies will close from June 21, according to an email to regular users.
Now displaying a notice on its website, viewers are being informed that Acetrax Movies will no longer exist from June 21, but not given any reasons why.
“We are writing to tell you that the service will close on Friday 21 June 2013,” reads the user email announcement. “Don’t worry, you can still watch movies you’ve already rented until this date and you may be able to keep movies you have purchased.”
Similar to the Tesco owned BlinkBox service, Acetrax Movies allowed customers to watch the latest movies on-demand, without a monthly subscription. It claimed to offer the latest film releases before its competitors Netflix and LoveFilm Instant, and the option to rent or buy movies on the same day as they were released on DVD.
Movie rentals cost from £1.49 to £4.49 or users could opt to purchase them from £5.99.
However, despite its competitive pricing, Acetrax will close next month, probably due to the immense popularity of subscription services from Netflix and LoveFilm that offer unlimited streamed movie views from £4.99 per month.
Anyone who regularly uses Acetrax Movies should head to the service’s website and read the FAQs, which explains how to keep hold of any movies purchased, vouchers, credit and how long they’ll be able to keep their rentals.
