Week In Tech: New MacBook as far behind the times, as ahead of them


Trusted Reviews’ US reporter Chris Smith weighs in on early MacBook reviews, Jawbone’s ill-timed stumble, HTC’s One big misstep and… shock horror… Star Wars fans being ripped off again.


New MacBook is both ahead of and behind the times

I’ve been reading through the Apple MacBook 2015 reviews, almost begging them to convince me its merits outweigh its limitations. Indeed, some of them seem very forgiving of the device’s limitations, understandably mesmerised by the allure of the thing.


For me, in the cold hard of day, there's one inescapable truth none of the reviews have been able to rationalise. Regardless of the price, the death of MagSafe and the dispensing of other ports, there's just no getting past that power compromise.


SEE ALSO: MacBook (2015) vs MacBook Air (2015): Which should you buy?


Wired’s summing up nailed the reason why I can’t jump on board. “If the new MacBook lasted a day and a half, I’d happily forgive the muscular deficiencies. If it were more powerful, nine or ten hours of battery would be a killer number. But when the MacBook is more expensive and less powerful than the Air, and even doesn’t last as long, what’s it for?”


The new MacBook might be the future of the laptop, but right now it's stuck in that Never-Neverland of being just as far behind the times as it is ahead of them.


A tough break for Jawbone comes at the worst possible time

On the eve of the Apple Watch pre-order window opening, Jawbone announced the long-delayed UP3 is almost ready to ship. Good news, right? Well, actually it’s pretty terrible news and it couldn't come at a worse time.


The wearable pioneer has failed to resolve the manufacturing issues that caused the delay in the first place and, as a result, it won’t be waterproof, just splash proof.


Read more: 6 Best fitness trackers for 2015

Jawbone UP3


The UP3 seemed hugely impressive on launch, with improved motion sensors, a heartrate monitor and a waterproof design. It was a real coming of age for the company. Now that impressive trio of improvements is down to a duo and Jawbone is in a mess.


What is it with the fitness tracker makers cocking up at a time when they really need to be at their best? Fitbit has also tainted itself with its inability to resolve skin irritation issues with its recent releases.


Are they deliberately saying: “You know what guys, maybe you should give these smartwatches a try after all?”



Star Wars fans get shafted again


Just how many Republican Credits have loyal Star Wars fans forked over for various versions down the years? VHS, VHS re-mastered, VHS special edition, DVD, Blu-ray? Now Disney is asking for another £60 to buy them digitally. With every new format comes a new and expensive release of the trilogy (and those other three) and, as usual, it’s the most loyal fans that are made to spend more again.


If we lived in a fairytale galaxy far, far away I’d argue it was time to make these movies public property and sign them over to on-demand services for everyone to enjoy. Or at least offer some kind of digital discount for fans who bought the Blu-rays?


Instead, Force fans, it’s probably wise to start saving for the 4K Ultimate Special Edition coming in a couple of years.


Star Wars movies


How to lose friends and alienate people, by HTC

Ok, guys, if you’re thinking of starting your own smartphone conglomerate, here’s what you don’t do: Launch an underwhelming flagship device, only to follow it up two months later with a version featuring everything the first device was missing… and then skip launching it anywhere west of China.


Samsung must be laughing its proverbials off right now…


Related: HTC One M9 vs HTC One M9+: What's the difference?

HTC One M9 vs HTC One M9+


Google’s free roaming contracts would change the mobile world

So Google is reportedly working out deals with international partners, like Three in the UK, to allow customers of its forthcoming mobile network to roam free of charge. SOLD! Three does a great job with its Feel At Home contracts in the UK, but the US market is primed for a similar shake up. Personally speaking, it’d be great to just land at Heathrow turn on my phone and continue life as normal.



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Apple targets Taylor Swift over Beats Music exclusives


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Having shunned Spotify over earnings disagreements, Taylor Swift is being tapped up by Apple to front its refreshed Beats Music streaming service, reports have claimed.


Citing unnamed ‘people familiar with the matter’, Bloomberg claims Apple has reportedly approached Swift about supplying exclusive content for its upcoming Spotify challenger.


It is believed Apple is hoping to tie Swift to a series of Beats Music exclusive tacks in order to tempt fans into signing up for the subscription-based service.


Although Swift stripped her entire back catalogue from Spotify late last year, the pop princes has since allowed her tunes to appear on Jay Z’s new artist-owned streaming service, Tidal.


Swift is not alone on Apple’s hit list either. According to reports, the iPhone 6 maker has also approached ‘more than a dozen other artists’, including Florence and the Machine, over exclusive content.


A reworked Beats Music streaming service has long been tipped to be part of Apple’s plans since the Cupertino-based company acquired the headphone giant for $3 billion last year.


Related: Tidal: The Story so Far


Given the increasingly competitive streaming market, it is believed any Beats Music relaunch would require a mass of exclusive content in order to challenge the industry’s established leading players.


“Given how easy it is to obtain free streaming music on the web, any subscription payment gateway needs to involve a differentiator to warrant a pay model like that,” said Tom Webster, vice president of strategy and marketing at Edison Research.


It has been suggested that a monthly Beats Music subscription will set you back $9.99 (£6.83), although Apple has yet to formally confirm plans for such a service.




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Tim Cook says Apple Watch pre-orders are going ‘great’


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Apple CEO Tim Cook has spoken out on the imminent introduction of the company’s first wearable, suggesting early Apple Watch pre-orders have been ‘great’.


The eagerly awaited Pebble Time and Moto 360 rival was made available for advance orders for the first time at 8.01am BST yesterday morning, April 10.


Speaking at his local Apple store in Palo Alto, California, Cook told CNBC that early reaction to the Apple Watch has been “extraordinary”.


He added: “Customers have been giving us great feedback and orders have been great, as well.”


Exact sales figures are currently unclear.


Despite the CEO’s positive outlook, many expectant consumers have been left disappointed by the apparent Apple Watch stock shortages.


Within minutes of the smartwatch being made available for order, many models were being listed for dispatch as late as July.


The watch was supposed to hit physical retail outlets on April 24.


Related: Apple Watch Buying Guide: Everything you need to know


With 38 Apple Watch configurations available to pick from, those keen to snap up the LG G Watch R challenger will have to splash a significant amount of cash.


Prices start at a lofty £299 for the 38mm Apple Watch Sport, rising to a frankly ridiculous £13,500 for the top-of-the-line Rose Gold Apple Watch Edition.


Did you manage to get your Apple Watch pre-order in or have you been left disappointed by lengthy shipping delays? Let us know via the comments section below.




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Twitter tries to spice up 2015 UK General Election with emoji-style ‘hashflags’


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Twitter has launched a new feature to celebrate the impending 2015 UK General Election.


The micro-blogging site this morning tweeted that updates related to the polls will automatically have a small icon – a ‘hashflag’ – added to the end of them.


However, the mini images won’t appear on all things election-related. Twitter says that only updates including #conservative, #labour, #libdems, #ukip, #greens, #snp, #plaid15, #dup, #sdlp and #respectparty will receive the hashflag treatment.


You’ll have to be fairly precise though, since posting variations of the supported hashtags (#libdem instead of #libdems or #conservatives instead of #conservative) won’t summon the hashflag.


As things go, our current App of the Week happens to also be General Election-related. Follow the link above to read about ElectUK, as well as a host of other excellent Android apps.


Related: iOS 8.3 arrives with multi-cultural emoji


Hashflags were rolled out by Twitter for the World Cup last summer, and popped up again during the Muslim holy month of Ramadan.


The social network has created another tool to help users deal with the general election, but it’s a little less light-hearted. You can find the ‘Twitter for Government’ guide here.




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Windows 10’s resizable Start menu is coming your way


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Windows 10 is set to arrive this summer, and leaked screenshots have suggested you could soon be getting an early look at the platform’s resizable Start menu.


Posted online by WinSuperSite, the series of images appear to confirm that the resizable Windows 10 Start menu will be introduced as part of the next Technical Preview - build 10056.


The third of a series of four images on the site shows the Windows Start menu in its traditional bottom left-hand corner of the screen. The fourth, however, reveals a full-screen Start menu, offering up all the same options.


Interestingly, the power button has been relocated to the bottom left corner of the start menu, sitting just above the Windows icon.


The next instalment of the Windows 10 Technical Preview will introduce further aesthetical changes too.


The famous old Recycle Bin looks set for a facelift, though we’re not sure it’s for the better. The new rubbish bucket is still grey, but it’s more angular and 3D-looking than the one we’re used to.


The screengrabs also show off a revamped style overlay dialogue in the advanced settings page, hinting that all dialogue confirmation boxes will be treated to the new design.


We already know that Windows 10 will feature Cortana, Task View and Project Spartan, the much-anticipated Internet Explorer replacement.


Related: Windows 10 release date


Though we’ve still got a little while to wait until its formal release, you can actually already download and play around with the Technical Preview, though it’s set to shut down on April 15.


The full-blown OS will come as a free upgrade to current Windows users, at least during the first year of release.




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High dynamic range content to hit Amazon Prime Instant Video this year


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Amazon Prime Instant Video will introduce high dynamic range (HDR) streaming ‘later this year’, the company has confirmed.


Echoing promises made by Netflix back at CES, the retailer-turn-tech-provider has promised to add the first wave of HDR content to its popular streaming service before the end of 2015. An exact date of availability has yet to be given.


At first, Amazon’s HDR streams will be available to subscribers in the UK, US and Germany.


Not all content will be receiving the contrast-enhancing makeover either. Amazon has confirmed that its collection of Amazon Originals will be the first to benefit from HDR streams.


“4K Ultra HD was just the beginning – we’re excited that Prime members will soon be able to view movies and TV shows including Amazon Originals in HDR quality,” Michael Paull, Amazon’s Vice President of Digital Video said.


“HDR is the natural next step in our commitment to premium entertainment, and we can’t wait for customers to have even more choice in how they watch their favourite titles on Amazon Prime Instant Video.”


Like its photographic counterpart, HDR in video offers increased contrast levels and improved picture quality, with brighter, more natural colours separated from increasingly detailed areas of shadow.


A promising sign of things to come, Amazon’s HDR content will likely be restricted by the lack of compatible TVs.


At present just a handful of 4K and OLED TVs from Samsung, Sony and LG offer the technology capable of benefitting from HDR streams.


Related: HDR TV: What is it and should you care?


Amazon’s push into HDR content comes just months after the company introduced its first 4K streams.


Like HDR, 4K Ultra HD is widely believed to be where the home entertainment industry is moving, although the number of compatible TV sets in the market is still low.




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Samsung Powerbot VR9000 Vacuum Cleaners Review


What is the Samsung Powerbot VR9000?


The Powerbot VR9000 is Samsung’s latest flagship robot vacuum cleaner boasting a host of sensors to navigate your room and avoid obstacles, a wide drum brush promising comprehensive cleaning and CycloneForce, which Samsung claims delivers up to 60 times more suction than some other robot cleaners on the market.

It’s quite a chunky beast with ‘bling’ design festooned with LED indicator lights and segmented display. It will find its way back to its charge dock even if its power is flagging while in another room, and it comes with a remote control that enables you to laser-point to dirty spots that need extra attention. It’s fully programmable and comes with a virtual guard tower that can be used to avoid areas or pen it into a single room.


SEE ALSO: 9 Best Vacuum Cleaners You Can Buy


Samsung VR9000 9


Samsung Powerbot VR9000 – Design & Setup


Key to the Powerbot’s abilities are its large brush bar, which at over 31cm wide gives a considerably larger cleaning width per pass than many of its robo-peers. It also makes the Powerbot itself very wide and the large cyclonic drum makes it tall, too.


This does help in that the dust bin is a fairly reasonable 0.7-litre in capacity, but that extra height means low sofas are a challenge. The Powerbot couldn’t get underneath our sofa or armchairs (a 12cm tall gap), which rather negates one of the great appeals of robot vacs.




The base station is a relatively light and slimline affair by comparison with an external power supply on a mains lead. It needs placing firmly against a wall and the cable needs to be off the floor or tacked close to the edge to avoid it getting in the way of the cleaning. Our hard floor gave little purchase to the base station, so the Powerbot caught up with the lead, dragging the base station out, and also tended to nudge the base away as it tried to dock. We resorted to Blu-Tack on the skirting to keep it in place.


SEE ALSO: Best Washing Machines Round-Up


Samsung VR9000 29


Rather than a magnetic strip used as a barrier to hem in more adventurous robot vacs, the Samsung comes with a Virtual Guard emitter. Running on supplied batteries, it creates a invisible ‘virtual’ line about 2.5m long that the Powerbot cannot cross. This can be used to hem it in a room or ensure it avoids more fragile obstacles. More Virtual Guards can be purchased and installed if required, but the option is obviously a considerably more expensive proposition than magnetic strips if you need a few.


Samsung VR9000 31


Setting up the Powerbot is relatively straightforward – just select a programme from the top buttons or remote control and press start. Timed and scheduled cleaning is available when you have set up the clock function. This model has an easy to remove and empty bin, proper cyclonic vacuum system for higher suction than simple fans that most robot vacs use, and comes with a spare filter and cleaning brush. After 160 minutes on charge, the display reads full and you are ready to set it on its merry way.



Samsung Powerbot VR9000 – Cleaning Modes


The Samsung boasts a raft of sensors to help it map out and navigate the room for thorough cleaning, avoid falling off ledges and navigate around obstacles. The most obvious of these is the top mounted camera, which proved very good at pulling the Powerbot up short of colliding with obstacles. In fact, this was one of the most gentle cleaning robots for protecting furniture we have yet to test as it bumped into very little.

Its five cleaning modes cover Auto, Spot, Max, Manual and Point, each with subtly different parameters of operation. The Standard Auto mode sets off the Powerbot across the room where is seems to sweep in arcs measuring and mapping the room. If there is logic to the cleaning pattern we could not see it, but it managed to cover the entire room, save its inability to get under the sofa.


The Spot clean mode is ideal for small dry spills. You manually place the Powerbot in the centre of the debris and it navigates its way around an area approximately 1.5m x 1.5m around the spot until its down facing sensors declare the area clean. If it’s in sight of its base it will shuffle back home for a recharge, too. The Max clean mode increases the cleaning power with a commensurate increase in noise and decrease in run-time. Although, as we found, the run time was still enough to get around our lounge, the additional cleaning power was well worth the reduced run time.


Samsung VR9000 33


The most entertaining modes are, however, Manual and Point. Manual allows you to steer the Powerbot with the direction keys on the remote control and the Point mode allows you to use the remote’s laser pointer to indicate areas that need a little more attention during any program. Remote control and laser pointers? We can see this being the best robot vac for cat owners already.


SEE ALSO: 13 Best Espresso and Coffee Machines


Samsung Powerbot VR9000 – Corner & Obstacle Navigation


Navigation is a bit hit and miss for the Powerbot. The sensors do a fine job of ensuring every inch of a room is covered, but its ability to negotiate small steps, either up or down, and propensity to catch cables and other debris let it down badly.

In full Auto mode it uses a mixed path of straights and long sweeps to map the room and while this looked odd, it did go over all five of our test areas in the room thoroughly. It approaches chair legs and walls by slowing, stopping and turning and so is very kind to your furniture. The only caveat is it seems to have a slight blind spot to the corner as it does a sweeping arc, which meant it once collided with a bike in the hallway and pushed it over. It was a tough test and otherwise its navigation abilities are first rate.


However, our thick rug in the middle of the hard floor was a constant battle for the Powerbot. It would mostly see it as a permanent obstacle and steer away from it, but every few passes it would then attempt to mount its way onto the rug. This it struggled with as the leading edge tended to catch up on the 18mm tall rug edge, sometime it would bump up onto the rug and others it would wiggle around a bit and eventually abandon the idea and go off in a different direction.



We also have a 3cm drop between the hall and the office. Most robot vacs have seen this as either a drop and avoided it or charged on across into the other room. The Samsung couldn’t makes its mind up going down hesitated and then managed to get itself stuck on the step.


Due to the large size traditional brush bar, Samsung hasn’t gone for side sweepers on the Powerbot. Unfortunately, the body of the machine is still significantly wider than the brush bar, so edge cleaning was fairly poor although the square fronted shape did mean it got fairly close into corners.


At 71dB, it’s not the quietest robot vacuum we have tested, either. That is considerably less than most proper vacuum cleaners, but it is enough to preclude its use in the dead of night, whereas other robot vacuum cleaners are quiet enough to be left to get on with things at any time.




Samsung Powerbot VR9000 – Cleaning Performance


The Samsung’s cyclonic vacuum technology gives it plenty of suck as it goes around and combined with the good all-room navigation none of our five test areas were left unaddressed. The four on the hard floor were efficiently cleaned for a robot vac, with the bulk of the powder picked up and only very fine powder ‘stain’ left behind.

Samsung VR9000 49 Samsung VR9000 39


Thanks to not having horizontal side brushes, nowhere was debris pushed out of the way or flicked under furniture, although edge cleaning was resultantly poor. The powder placed close to the brick fireplace highlights this, as you can see plenty of dust left behind between the tyre tracks and the brick edge.


Samsung VR9000 47 Samsung VR9000 37


However, where the Powerbot really let itself down was the carpet cleaning, turning in the poorest result of all the robot vacs we have tested to date. Much of this is due to the Powerbot’s inability to get up onto the test rug on every occasion it came across it, although one would have thought it would have detected an area to be cleaned as it got up onto the rug on several occasions. As you can see from the photograph, the powder X is clearly visible with several areas of the rug untouched by the Powerbot.


Samsung VR9000 45 Samsung VR9000 35


To give the Powerbot a better chance of cleaning the carpet we ran the test again putting the machine in the middles of the carpet and engaging Spot mode. This had a markedly better result for cleaning efficiency, but as soon as the Powerbot drove off the rug it struggled to get back on and abandoned its spot clean programme to return to base, only to get irrevocably caught up in a cable to the standard lamp.


Clearly some of the parameters of our test room, including the low furniture, trailing cables and thick rug caused major problems for the Powerbot, which was otherwise navigating and cleaning well. Your mileage may vary, but the cleaning results aren’t as impressive as Samsung’s claims lead us to expect. It’s certainly more powerful than most robot vacuum cleaners, but that power doesn't translate into a superior cleaning experience.






Should I buy the Samsung Powerbot VR9000?


The Samsung Powerbot VR9000 isn’t significantly better or worse than other robot vacuum cleaners we’ve tested, such as the Miele Scout RX1. It cleans slightly better than some, but it struggles with small steps and rugs and doesn’t clean up to edges at all.

It’s above average by robot vacuum cleaner standards, but you’re probably better off investing in a top-end standard vacuum cleaner or, better still, a cordless vacuum cleaner like the Dyson DC59 or Vax Air Cordless Lift. They clean better and, being cordless, take most of the pain out of regular vacuuming.


SEE ALSO: Best Steam Cleaner 2015


Samsung Powerbot VR9000 – Verdict


A decent robot vacuum cleaner, but not good enough that we’d recommend you buy one.

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First Samsung Galaxy S6 Edge update already dropping


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Having just hit the shelves today, the Samsung Galaxy S6 Edge is already being subjected to its first over-the-air update.


According to PhoneArena, consumers in the Netherlands have received a 250MB Android 5.0.2 update, designed to enhance overall functionality of the mobile with the curved display.


Specifically, it targets touchscreen responsiveness, the interface in various apps, the photo editor, and improves the phone’s compatibility with accessories.


As of yet, there are no reports as to when it will make its way to handsets in other countries.


There have been a few reports of scratched units and issues with battery drain, though our review sample suffered from neither. We’ve been impressed with the smartphone, awarding it a near-perfect 9/10, despite its lofty price.


The slightly cheaper Samsung Galaxy S6 has also left us purring, and we believe it could be one of the mobiles of the year.


Related: Where can I buy the Samsung Galaxy S6/S6 Edge?


Today, April 10 has proved a mighty busy day in the tech world, with Samsung’s arch-rival Apple also choosing to launch its latest wares today.


It turns out that most units of the Apple Watch won’t ship until June, but Samsung says it’s "delighted" that Apple has entered the wearables market, since it could benefit all players.




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Self-driving cars will make us motion sick


Self-driving vehicles could bring on more cases of motion sickness in passengers than regular vehicles, new research has suggested.


The University of Michigan Transportation Research Institute’s Michael Sivak and Brandon Schoettle asked more than 3,000 adults from the UK, US, India, China, Japan and Australia what they would get up to inside a self-driving car instead of taking control of the wheel.


Almost 30 per cent of British respondents said they’d read, text, watch movies, play games or work, all of which would, according to the study, increase the likelihood and severity of motion sickness.


As a result, around 10 per cent of riders could experience “moderate or severe motion sickness” during a journey.


More than 60 per cent, on the other hand, said they’d either watch the road, talk on the phone or sleep instead, which “would not necessarily” lead to a dicky tummy.


"Motion sickness is expected to be more of an issue in self-driving vehicles than in conventional vehicles," said Sivak.


"The reason is that the three main factors contributing to motion sickness—conflict between vestibular (balance) and visual inputs, inability to anticipate the direction of motion and lack of control over the direction of motion—are elevated in self-driving vehicles.


"However, the frequency and severity of motion sickness is influenced by the activity that one would be involved in instead of driving."


The researchers say that self-driving car manufacturers can minimise the chance of making their passengers feel ill by installing larger windows and fully-reclining seats that face forwards.


Far from the only emerging tech to pull on your chunder strings, virtual reality headsets have been plagued by complaints of motion sickness.


Related: Driverless Cars: Everything you need to know


Google reckons self-driving cars will hit the road within the next five years, though a survey of vehicle OEM execs suggests otherwise. In fact, the majority don’t expect to see Google’s vision become a reality in twice that time.


Rather scarily, the search giant also believes that driverless cars don’t require steering wheels or brakes, since humans are “not a reliable backup.”



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Creator CI20 PC Review


What is the Creator CI20?


The Creator CI20 is a circuit board computer, clearly inspired by the runaway success of the Raspberry Pi.

It gets you more hardware, for more money. At £50 it’s almost double the price of the Raspberry Pi 2, but has Wi-Fi, Bluetooth and a good amount of internal storage. The Pi effectively has no storage.


The Creator CI20 sounds like a bigger, better Raspberry Pi. However, hardware issues, a lesser software ecosystem and that higher price mean it’s simply not as good. Not nearly as good.


SEE ALSO: Creator CI20 vs Raspberry Pi




Creator CI20: Hardware


First impressions are sound, though. Where the Raspberry Pi 2 ships in a little cardboard box with very little packaging and no charger, the Creator CI20 comes with a plug and adapters for the world’s various plug sockets.

That may sound like a slight point to make, but it’s one of a series of little extras needed to justify the £25 price hike over the Raspberry Pi 2.


The Creator CI20 is a fair bit larger than the Pi 2 as well, although as a circuit board computer, they’re naturally pretty similar. It’s when looking at where to actually store the Creator CI20 that we see one of the first drawbacks of going for a slightly lesser-known option like this.




There are loads of little cases for all the versions of the Raspberry Pi: just look on eBay and you’ll find hundreds of the things. At the time of writing, there are no Creator CI20 cases out there. You’ll need to cobble one together yourself, unless you have a 3D printer in a cupboard begging to be dusted off.


What it does have, though, are connections. The Creator CI20 has Wi-Fi and Bluetooth integrated, where most other circuit board computers need dongles to add these features. No plugging into a router is required to set anything up either, because the CI20 has drivers and software preinstalled, Android 4.4 to be specific.




The Creator CI20 is more-or-less ready to go fresh out of the box, aside from needing a few minutes of thinking time as it first runs, which appears to taken up by unpacking the OS and preinstalled software. For those not really after a developer tool but something to play around with, there’s no learning curve to the very first “plug in, switch on” part of this computer.


Its wired connectivity is fairly complete too. The Creator CI20 has a full-size SD card slot, two USB 2.0 ports, an additional OTG mini USB, 3.5mm audio jack, Ethernet and a bunch of GPIO and other connectors that will let you plug extra components directly into the board, such as a camera. It uses an HDMI port as its main video connection, making plugging the thing into a monitor or TV no issue.


The real USP of the Creator CI20 is what’s at its heart, though. It uses a dual-core MIPS32 1.2GHz processor, clocked significantly higher than the 900MHz Raspberry Pi 2.



We’re not going to leave this one hanging in the air: we’re not very impressed with the CPU. While it outdoes the very first generations of Raspberry Pi, we found performance to be fairly uninspiring. We’ll look into this in more depth later, but where the Raspberry Pi 2 scored over 1480 in Geekbench 2, the Creator CI20 managed just 295 in Geekbench 3.


While they are different tools, the results are intended to be somewhat comparable.




It has less power than £50 phones, without having the same financial overheads of carrier certification and, y'know, things like screens to consider. But raw power isn’t really the point of one of these computers. So what’s it actually like to use?



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Apple spent $38m ensuring you’re aware of the Apple Watch


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As the Apple Watch hits the market, it’s emerged that the Cupertino-based company has spent a whopping $38 million (£26m) advertising it on US television.


That’s according to Reuters, which quotes statistics from advertising monitoring firm iSpot.tv.


Although unlikely to drain Apple’s huge cash reserves, this is a particularly impressive sum considering that this figure relates to just one month of campaigning – between March 9 and April 10.


In comparison, Apple only spent $4 million (£2.7m) more promoting the iPhone 6 and iPhone 6 Plus over a five-month period.


Though this is a lot of money, it’s hardly surprising, since the Apple Watch is the first entirely new product the company has released in five years. It also happens to be the first new product created under the stewardship of Tim Cook, and has been generating interest for the past couple of years.


Despite finally being up for pre-order, many customers won’t actually be able to don the new smartwatch until June or July.


Only one model – the £559 38mm stainless steel Apple Watch with a black Classic buckle – is currently listed to ship on 24 April.


All other standard Apple Watch models have estimated shipping times between 4-6 weeks and July, while none of the 10 Apple Watch Sport offerings will be dispatched until June.


Worse still, the gold Apple Watch Edition won’t arrive until June or July at the earliest.


Read more: 5 things the Apple Watch does that rival smartwatches can’t


The wearable was unveiled back in September, meaning that most consumers won’t get the timepiece around their wrists until nine months after it first emerged.




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Samsung ‘delighted’ by Apple Watch release


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The Apple Watch is now available for pre-order and Samsung couldn’t be happier with the wearable’s arrival.


Currently one of the biggest players in the fledgling smartwatch space, Samsung has expressed its ‘delight’ at having Apple’s long awaited timepiece finally offered up to consumers.


Surprisingly, the manufacturer’s delight isn’t based on Apple’s stock constraints either, but a belief that the Apple Watch’s arrival into the market helps validate the market and will offer benefits to all players.


"Great competitors offer great things to consumers and the fact that there are so many great competitors in this space mean that there is absolutely a market,” Rory O’Neill, Samsung’s European Vice President of Mobile told CNBC.


He added: “It is with great delight that Apple has followed us into that market."


According to O’Neill, Samsung currently holds the dominant footing in the European smartwatch space thanks to devices such as the Samsung Gear S and the Galaxy Gear 2.


Despite its market leading performances, the manufacturer isn’t resting on its laurels, investing $40 million (£27.3m) a day on developing new products.


“We’ve over 70 per cent market share of the smartwatch market in Europe and we can learn from those early iterations of our product,” O’Neill said.


Related: Apple Watch vs Pebble Time


Earlier today the Apple Watch was made available for pre-order ahead of the device’s April 24 in-store release.


Despite having been originally announced back in September, the Apple Watch looks set to be hit by stock constraints, with many iterations of the device currently being listed alongside estimated shipping dates in June or July.




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Call of Duty: Black Ops 3 confirmed with teaser trailer


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Call of Duty: Black Ops 3 has been confirmed with a teaser trailer ahead of a full reveal later this month.


Activision has released the first official confirmation of Call of Duty: Black Ops 3 in the form of a brief teaser trailer.


The YouTube video, which is only just over a minute long, reveals the existance of the game and announces the Black Ops 3 world reveal will occur on April 26.


Aside from that, the teaser trailer really doesn't tell us much about the new game as it's a video of numbers and words flying about to make silhouettes of men.


However, some details about the Treyarch developed game were discovered last night in the source code of the official Call of Duty website.


The hidden paragraph revealed that the game will bring back the much loved Zombie Mode and that Black Ops 3 will be set in a "dark, twisted future".


Here's what the full paragraph says, just watch out for a few grammatical errors:


"Black Ops 3 is the first title for next-gen hardware in the critically acclaimed Black Ops series. Developed by Treyarch, the award-winning creator of the two most-played games in Call of Duty history. Call of Duty: Black Ops 3 deploys players into a dark, twisted future where a new breed of Black Ops soldier emerges and the lines are blurred between our own humanity and the technology we created to stay ahead, in a world where cutting-edge military robotics define warfare. With three unique game modes: Campaign, Multiplayer and Zombies, providing fans with the deepest and most ambitious Call of Duty ever."




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