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The Apple Watch is now available for pre-order and Samsung couldn’t be happier with the wearable’s arrival.
Currently one of the biggest players in the fledgling smartwatch space, Samsung has expressed its ‘delight’ at having Apple’s long awaited timepiece finally offered up to consumers.
Surprisingly, the manufacturer’s delight isn’t based on Apple’s stock constraints either, but a belief that the Apple Watch’s arrival into the market helps validate the market and will offer benefits to all players.
"Great competitors offer great things to consumers and the fact that there are so many great competitors in this space mean that there is absolutely a market,” Rory O’Neill, Samsung’s European Vice President of Mobile told CNBC.
He added: “It is with great delight that Apple has followed us into that market."
According to O’Neill, Samsung currently holds the dominant footing in the European smartwatch space thanks to devices such as the Samsung Gear S and the Galaxy Gear 2.
Despite its market leading performances, the manufacturer isn’t resting on its laurels, investing $40 million (£27.3m) a day on developing new products.
“We’ve over 70 per cent market share of the smartwatch market in Europe and we can learn from those early iterations of our product,” O’Neill said.
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Earlier today the Apple Watch was made available for pre-order ahead of the device’s April 24 in-store release.
Despite having been originally announced back in September, the Apple Watch looks set to be hit by stock constraints, with many iterations of the device currently being listed alongside estimated shipping dates in June or July.
