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Sky has revealed it plans to launch a ‘next-generation’ Now TV box, coming in 2015.
The current Now TV service – owned by Sky – lets viewers choose from three separate content packages.
The company also launched a set-top box for the Now TV service nearly two years ago.
That’s a long time in tech, of course, so it’s no surprise that Sky is already working on a sequel to breathe life back into the box.
Now TV ‘next-gen’ will feature a redesigned user interface, and come with its own shiny new marketing campaign.
It’s also likely we’ll see a full committal to full HD content with the new box, which wasn’t such a concern when the original service launched.
Related: Sky reveals 50 per cent rise in On Demand requests last year
Sky is also very well positioned to push its Now TV service, as the company today revealed it provides to 8 million connected Sky boxes across the UK.
There was also talk from ‘insider sources’ earlier this week that Sky was planning to fast track plans to launch a 4K compatible set-top box.
It’s not yet clear whether this device would be a core Sky offering, or whether it would come in the form of Now TV.
