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Google's Chrome web browser is getting its own push notification system.
The latest beta version of Google Chrome adds a several new features, the most notable of which is push notifications.
This naturally means that the feature will be graduating to Google Chrome proper in the not too distant future.
Chrome 42 Beta, as it's called, features new APIs that allow websites to send you notifications even after the browser itself is closed - provided you have granted permission, of course.
The example used over on the official Chromium blog is an auction website that notifies you when you've been outbid, even when you've navigated away from the relevant website (pictured below).
Each notification has a Site Settings button on it to allow you to quickly disable notifications for that website should you wish.
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Chrome 42 Beta also strengthens the existing Add to Home Screen feature, which allows you to pin shortcuts to your favourite websites onto your homescreen. Before, this had to be a deliberate process on the user's part, but now you'll get a banner popping up on regularly visited high-quality websites offering a one-tap solution.
These and many more new features and improvements are available to download now as part of the latest Chrome Beta. It can be downloaded on Android, Windows, Mac, Linux and Chrome OS.