Amazon is jumping on the 4K bandwagon, introducing UHD content to its popular streaming service, Amazon Prime Instant Video.
Joining Netflix in offering a range of content four times sharper than traditional Full HD, Amazon has confirmed the first UHD films and shows will start filtering out to Instant Video today, December 19. Having been introduced to US users earlier this month, Amazon's 4K services are now available in the UK, too.
What’s more, while the introduction of 4K content is sure to appease many, what will likely please consumers more is that the super sharp streams will be available at no extra charge – assuming you’re an Amazon Prime member that is.
“We want to deliver the best entertainment experience, and offering Ultra HD movies and TV shows raises the bar on quality and innovation that customers have come to expect from Amazon,” Jay Marine, Vice President of Amazon Digital Video EU stated.
He added: “We’re also excited that Ultra HD is the latest benefit of the Amazon Prime membership, giving members instant access to great movies and TV shows in a premium picture resolution at no additional cost.”
Related: Netflix 4K review
There are, of course, a few catches to Amazon’s free 4K content.
At present, the UHD services are available only through TV apps on certain manufacturer’s televisions. While only certain machines are compatible at present, further Sony, LG and Samsung TVs are to be added in early 2015.
The range of free 4K content is also currently pretty limited.
While Amazon Original Series Alpha House and Transparent will be on the watch lists of those splashing out on a 4K TV this Christmas.
For those after a little more in the ways of 4K content, a number of recent Sony films can be downloaded – with prices starting from £14.99 – in all their UHD glory.
This list includes big-screen hits such as Godzilla, Moneyball, Captain Phillips, Elysium and After Earth.