Ahead of the company’s 4G network rollout on August 29, O2 has officially revealed its price plans for its high-speed mobile service.
With the O2 4G tariffs following Vodafone’s recently confirmed 4G network charges, the bubbly network has unveiled a selection of fees that put it in parallel with its rivals. In a bid to tempt customers to upgrade, O2 has confirmed it will sweeten the deal with a range of exclusive music, sport and gaming benefits.
With things kicking off for as little as £26 per month, O2 has matched similar 4G SIM-only tariffs offered by both EE and Vodafone. Although Vodafone will reward you with a 2GB monthly data allowance for this charge, O2 is only chucking 1GB into the mix. EE’s £26 4G tariff also sees 1GB of data bundled.
Jump to £31 per month and the data allowance is bumped to 5GB while a £36 monthly outlay will see you benefit from 8GB of data. There is a limitation to this, however. These allowances only come into effect if you sign up before October 31, before many parts of the country will have access to the 4G service. After this date, these monthly data limits drop to 3GB and 5GB respectively.
As well as the all-important data allowance, the O2 4G tariffs will all come with unlimited texts and unlimited minutes. Unlike its competitors, however, O2 has confirmed it will also offer up 12 months free access to the streaming based O2 Tracks, Priority Sports content and deals and complimentary access to a range of Gameloft titles.
Launching the same day as the Vodafone 4G network, O2’s 4G service will be rolled out across London, Leeds and Bradford on day one before hitting a further 11 cities before the end of the year.
“O2 has priced its 4G plans at a similar level to its rivals,” Kester Mann an analyst with CCS Insight said commenting on the pricing announcements. “Like Vodafone, it is offering exclusive content to give customers a reason to upgrade beyond speed alone. This could provide an important differentiator against EE, which has wider coverage and can offer faster speeds.”
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