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LG has formed a new division dedicated to developing OLED screen technology.
The South Korean company is essentially the only company working with OLED technology right now, and it looks set to drive home that advantage by forming a new department dedicated to it.
"We've created the new division to create synergy by gathering all the hitherto scattered OLED-related departments into one," said an LG spokesperson.
LG's new OLED division will be headed by company CTO Yeo Sang-deog, whose work securing LG's OLED advantage recently saw him promoted to president.
The company will reportedly quadruple OLED panel production this month in a bid to bring down the prohibitive price of OLED TV sets. It is also said to be hard at work on one of the technology's lingering problems - burn-in. This is where some images stick when left on screen for long periods.
Back at the start of November, Samsung revealed that it wouldn't be releasing any OLED TV sets in 2015, and would turn its attention instead to Quantum Dot LCD technology. The company, like most others, is struggling to find a way to produce OLED panels cost-effectively.
Prior to this, LG claimed that it could be two to three years ahead of its rivals in OLED development terms. This is thanks to a breakthrough that came via the acquisition of Kodak's white OLED technology back in 2009, which has led to LG developing superior OLED panel yield rates.
The creation of an LG OLED division shows that the company is ready to fill its role as the sole OLED TV manufacturer for 2015 - and possibly beyond.
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Via: Cnet