iOS 7 has been officially unveiled at WWDC with Apple unveiling the Jony Ive designed software overhaul alongside a range of innovative new features.
The primary focus of the WWDC 2013 keynote, iOS 7 has long been known to be in the works, with the iPhone and iPad bound operating system posing the biggest overhaul yet to Apple’s much loved mobile operating system. iOS 7 will hit existing and new devices later this year and will replace the aging iOS 6 which has fallen someway behind the rise of Android.
"We wanted to take an experience that people know very well and add to it,” Apple said in announcing the new iOS 7 software. "To create it, we brought together a broad range of expertise.”
Highlighting the dramatic and all-encompassing changes introduced by iOS 7, Apple added: “Even the simple act of changing your wallpaper has a very noticeable effect on how your iPhone looks and feels across the entire system."
Tim Cook stated: "This major effort is only possible because of the incredible collaboration between Jony and his amazing design team and Craig and his amazing engineering team."
iOS 7 Features
Although focussing heavily on the design and feel of the company’s portable products, Apple has introduced a range of new features with iOS 7, including the much called for arrival of true multitasking.
Allowing users to simply swipe between open applications, the iOS 7 multitasking introduction will see Apple’s currently clunky double tap to re-access previously used apps system dispelled to the annals of time.
Speaking on the iOS 7 design, mastermind Jony Ive stated:"We have always thought of design as being so much more than the way something looks. It's the whole thing, the way something works on so many different levels."
He added: "Ultimately, of course, design defines so much of our experience. I think there is a profound and enduring beauty in simplicity, in clarity, in efficiency... True simplicity is derived from so much more than just the absence of clutter and ornamentation. It's about bringing order to complexity. iOS 7 is a clear representation of these goals."
More to follow.
