Apple is touting a record number of overnight sales after the iPhone 6 and iPhone 6 Plus handset became available to pre-order ahead of the September 19 release date.
While pre-orders for Brits opened at 8am on Friday morning, for customers stateside that equated to midnight on the west coast, 3am on the east coast and somewhere in between for the rest of the country.
The response to the devices, it seems, has been overwhelming with the iPhone 6 Plus already on month-long back orders in various territories.
In a statement to the Recode website an Apple spokesperson said: "Response to iPhone 6 and iPhone 6 Plus has been incredible with a record number of preorders overnight,"
The company did not say how many devices had been sold, but US carrier AT&T said “hundreds of thousands of pre-orders had been made.”
Those still seeking to obtain a device on launch day may still get lucky with a release date delivery depending on the model or the retailer.
However, it now seems likely that a trip down to a local retailer next Friday and a long wait in line could be the only way to get in on the day-one action.
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Via: AppleInsider