Those of you waiting for the PS4 to come down in price, you are going to be disappointed as Sony tells TrustedReviews that a PS4 price drop is still “some way off.”
Despite Microsoft having introduced an official Xbox One price cut before further lowing the console’s cost by removing the originally boxed Kinect, Sony has remained adamant that its day-one PS4 price still offers enough value to hold its own against its now identically priced rival.
“There are no short term price decisions and nothing to announce here on price,” Fergal Gara Managing Director of Sony Computer Entertainment UK said speaking with TrustedReviews.
Looking beyond the near future, Gara suggested that although Sony will look to introduce a PS4 price cut at some point moving forward, it has no intention of doing so anytime soon.
“Over time we will always look at when might there be an opportunity to reach a broader market and take the price down as technology matures, but that could be some way off,” Gara stated.
He added: “PS4 is seen as a great machine at a great overall value price point.”
Despite having only been on sale for seven months, Microsoft was forced into making Xbox One price cuts due to slow sales of its next-gen console. With Sony having shifted millions more units than its closest rival, the Japanese giant is not being rushing into making such moves.
Now, although an Xbox One proposition priced identically to PS4 is sure act as cause for concern for Sony, the manufacturer has suggested it will not be forced into wavering from its original plan.
“The last year or so has been a great success for us by focussing on our own agenda and doing things the way we think is right,” Gara said.
He added: “Gamers have rewarded us with their custom for doing things that way. We will always keep an eye on the competition but will keep pushing our own agenda which has been unwavering to date, since the initial announce of the PS4 back in February of last year.
“We will keep an eye on the competition but will continue to push our own agenda which is working pretty well.”
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