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Apple Watch prices have been revealed and the wearable isn't coming cheep.
Putting a premium on entering the wearable revolution, Apple has confirmed that Apple Watch prices will start at £299 for the entry-level, 38mm aluminium bodied Apple Watch Sport.
An asking price already higher than that of its chief Android Wear rivals, the Moto 360 (£199) and the LG G Watch R (£195), prices quickly escalate further.
With a number of stopping off points along the costly route to top-of-the-line Apple Watch Edition ownership, the most expensive Apple Watch will set those with deep pockets back a staggering £13,500.
"The Apple Watch Edition is something unique and very special. Their cases are made from 18-karat solid gold," Apple CEO, Tim Cook said in announcing the prices
"There will limited quantities of Apple Watch Edition and it will only be available in select retail stores. Apple Watch Edition prices will start from $10,000."
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