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Facebook founder and CEO Mark Zuckerberg has defended the company’s ad-based business model amid criticism from Tim Cook.
Earlier this year, Apple head Cook hit out at the revenue models of rivals such as Google and Facebook, stating Apple does not sell customers’ personal data to advertisers.
“When an online service is free, you’re not the customer. You’re the product,” Cook said at the time.
Now, speaking with Time, Zuckerberg has slammed Cook’s comments as being a “ridiculous concept”.
Ruling out the proposition of Facebook moving to a subsciption-based, paid-for business model, the 30-year-old billionaire stated: “Our mission is to connect every person in the world. You don’t do that by having a service people pay for.”
He added: “What, you think because you’re paying Apple that you’re somehow in alignment with them?
“If you were in alignment with them, then they’d make their products a lot cheaper.”
Facebook users have long hit out at the social network’s increasing advertising push, with ads now filtered out across all aspects of the site, including peoples news feeds.
Read More: Zuckerberg explains why Facebook forced the Messenger app
