The Withings Activité will not challenge the Apple Watch for smartwatch supremacy, the device’s manufacturer has predicted.
With the smartwatch market quickly becoming a crowded space, Withings has suggested that its upcoming Activité wearable will target an entirely different area of the market to Apple’s upcoming foray into the wearable tech space.
“The Activité is aimed at Mr and Mrs Smith,” an official Withings spokesperson said speaking with TrustedReviews.
She added: “This product will not convert those who really want an Apple Watch or an LG watch.”
Despite the company’s less than optimistic outlook on the Activité’s ability to rival the biggest players in the wearables space, Withings is unconcerned about the device becoming a hit in its own right.
With the Activité set to be made available for pre-order next week, the manufacturer has predicted it will sell out of launch stock within days – if not hours – of first sales opening up.
According to the FitBit and Jawbone rival, Withings has seen more than 100,000 potential consumers register their interest in the Activité since the innovative device was unveiled earlier this year.
Following a brief period of pre-orders, the Activité will then be sold on through premium retailers Selfridges and Harrods, as well as online though Amazon from November 25.
The Activité looks like a traditional watch, with the svelte stainless steel design hiding an integrated activity tracker and Bluetooth 4.0 connectivity.
Progress on pre-set fitness goals are then displayed on a secondary dial on the watch’s face.
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