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Jay-Z has been personally calling folks to thank them for signing up to the revamped Tidal music service, reports on Friday revealed.
The streaming company confirmed the majority-owner, real name Shawn Carter, has been reaching out to those signing up for the lossless, CD quality digital music service.
Tidal executive Vania Schlogal told Business Insider: “He called some of his fans and one of them made the funniest comment. He said 'This is the best customer service call I’ve ever received!'"
Engadget confirmed the reports through a Tidal spokesperson who said the report was “1,000 per cent true.”
According to Schlogal, Jay-Z is "very deeply involved, and the reason being is because this is a life project for him,” before adding that "he works every day" on the platform.
Apparently, it’s not just Mr Beyoncé who has been on the blower to early Tidal adopters; Jack White and other high profile musicians with a stake in the company have also been manning the phones to thank users.
One of the advantages for musicians who’re involved with Tidal is a personal account where they’re able to monitor the metrics. Tidal artists can see who listens to the music, can see stats about how albums are doing and also see the user’s contact information.
Read more: Tidal branded "commercial bullshit" by leading artist
The personal approach from Jay-Z could certainly encourage more Spotify addicts to ditch their favourite streaming service for a Tidal account.
Just yesterday we reported on Tidal’s partnership with the Soundiiz website which enables users to easily transfer their playlists over to the new service.