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The popular, Twitter-owned video-sharing app Vine has bumped up the quality of its six-second loops from 480p to 720p HD.
In a blog post promising ‘bigger and better Vines’ the company showcased a series of videos uploaded at the new hi-def format, with a discernible difference in quality.
The update has arrived on the iOS app today, with a boost for Android users “coming soon,” The higher quality videos will also appear in Vines embedded across the web, the company revealed.
“Vine has a new, beautiful high quality format. Starting today, the stories you watch and share will look better than ever,” the firm wrote.
The move is Twitter’s latest effort to own a bigger slice of the online video pie. Just this week it introduced the Meetkat-like Periscope live streaming application. The company is also testing auto-playing videos within users’ timelines with an eye on creating greater revenue from the medium.
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The updates comes at a good time for them micro-blogging platform, given Facebook’s newly-announced video ambitions.
At the F8 conference this week, the rival social network revealed a new embeddable video player, which will allow clips from Facebook to be posted all over the web; a domain currently mainly occupied by Vine and YouTube.
Facebook is also investing heavily in immersive, interactive, 360-degree spherical videos as it progresses towards a VR future powered by the Oculus Rift headset.