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Video sharing site YouTube is now showcasing its first interactive 360-degree music video; the result of a collaboration between Intel and Kolor.
Users watching the Graffiti track by Noa Neal through YouTube on the Chrome browser and the Android app can move around the scene throughout the four minute clip.
Viewers can browser around Street View-style using arrows on the browser version and by moving the device when viewing using the mobile app.
The clip is the first music video to take advantage of YouTube’s recent addition of support for 360-degree video.
The 4K video was shot using six Go Pro cameras mounted using a Freedom 360 camera rig. All of the footage was processed using an Intel Core i7-powered computer with Intel Iris graphics. The clips were then stitched together using the Kolor Autopano Video Pro software.
Related: Is Google planning a Twitch rival?
The release comes following the arrival of the first 360-degree videos earlier this month. The scheme will eventually boost the content available to those rocking virtual reality headsets like the Oculus Rift or those built using Google Cardboard.
Google wrote: "You could let viewers see the stage and the crowd of your concert, the sky and the ground as you wingsuit glide, or you could even have a choose-your-own-adventure video where people see a different story depending on where they look. Only you know what’s possible."
If you're using Chrome to read this story, you can watch the clip below:
Today’s launch is timely given Facebook’s plans to enter the 360-degree video space, announced at F8 yesterday.
The social network plans to integrate ‘spherical videos’ into Facebook News Feeds as well as making them available on the Oculus Rift headset. Facebook previewed its initiative with a tour of its Menlo Park HQ shot using 24 cameras.