The Motorola Moto G and Google Nexus 5 have ‘shaken up’ the smartphone market, network provider Three has suggested.
Speaking with TrustedReviews on the current state of the handset sector, retailer Three has claimed that the budget Motorola and high-specced Nexus 5 are forcing rival manufacturers to alter their approach to the smartphone space.
“The Moto G and Google Nexus 5 have absolutely shaken up the market,” Three’s Product Portfolio Manager Brendan Arndt told us.
Launched last November as a mid-range smartphone with an entry-level price tag, the Motorola Moto G, which can be snapped up for just £100, features a 4.5-inch 720p HD display alongside a 1.2GHz quad-core PCU and 1GB of RAM.
Adding a 5-megapixel rear-mounted camera and the choice of 8GB or 16GB of internal storage, the Motorola Moto G became an instant hit, with the wallet friendly price tag meaning many consumers could bypass costly 24 month contracts.
Discussing the Moto G’s new approach to smartphone pricing, Arndt stated: “It will absolutely put pressure on the other guys to up their game a bit.”
The Moto G is not alone in its efforts to push the smartphone sector in a new direction either. The Three Portfolio Manager highlighted the LG-manufactured Google Nexus 5 as another handset that has ‘shaken up’ how consumers view their smartphone buying habits.
“The Nexus is absolutely one of those phones that people will buy outright, because it’s a good deal, and not just buy it on a network,” the Three official told us.
While the Motorola Moto G and Google Nexus 5 might have led the way, Arndt believes they are only the start of a larger movement.
“All the vendors are looking at giving consumers a bit more value, and bringing 4G down,” he told us adding: “Moto G and Nexus 5 have challenged all the other vendors to do that.”
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