Huawei is ready for the new football season, building on its partnership with one of the Premier League’s finest to launch the Huawei Ascend P7 Arsenal Edition smartphone.
Giving its flagship phone an Arsenal-themed makeover, the reworked P7 features the Arsenal crest beneath a Gorilla Glass 3 protective coating on its rear, and comes pre-installed with all manner of football themed add-ons, designed to get fans through the football season.
As well as being adorned by the Gooners' badge, the Huawei Ascend P7 Arsenal Edition boasts dozens of Arsenal themes, wallpapers, images and even bespoke menus. The phone's clock is even based on the Arsenal stadium's famous clock end.
Having been unveiled last month, the Arsenal branded handset has been made available for purchase today, August 16, to coincide with the start of the new Premier League season.
If this is feeling like a bit of Arsenal overload, even for the most hardened of fans, there are some more generic football add-ons to see you through.
Ensuring fans can keep up with the action, the Huawei Ascend P7 Arsenal Edition features the likes of the BBC iPlayer and BBC iPlayer Radio direct from the box, with the Yakatak app and FIFA 14 game also thrown in for good measure.
"We are excited to announce the exclusive Arsenal smartphone in time for the new Barclay’s Premier League season," Richard Ren, President of the Huawei Consumer Business Group, Western European Region, said in unveiling the handset recently.
Teasing things to come he added: "We have a few surprises in the pipeline to make every Arsenal fan’s season the best ever, so watch this space.”
Aside from its Arsenal branding and software additions, the Huawei Ascend P7 Arsenal Edition is no different to its standard sibling.
Featuring a black metallic finish, the handset runs a 5-inch, 1080p Full HD display alongside a 1.8GHz quad-core processor and 2GB of RAM.
With a 13-megapixel around back and a selfie-loving 8-megapixel snapper up front, the P7 lines up at a mere 6.5mm thick and 124g in weight. The phone runs Google's latest Android 4.4 KitKat OS.
These sport-themed add-ons do come at a cost, however. Unlike the standard P7 which can now be snapped up for around £250, the Huawei Ascend P7 Arsenal Edition price has been set at £349.99 on a SIM-free basis.
This £100 difference will be a hard pill to swallow, even for the most dedicated of Arsenal supporters.
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