HTC today announced it has entered the camera market with the strange little HTC RE camera.
Announced next to the HTC Desire EYE, a phone aimed at the selfie obsessed, the RE is small, simple to use and shaped a bit like a periscope. The reason for this is that HTC want it to be easy to handle so that you always stay in the moment.
Peter Chou, CEO of the HTC Corporation, explains “HTC is reinventing the way we think about imaging. We are taking you out from behind the viewfinder and putting you back where you belong, at the heart of the action.”
The RE features a 16 megapixel sensor that enables full-HD video recording using a 146 degree wide-angle lens. It can connect to your phone using RE app so you can use your phone as a viewfinder but it’s not exclusive to HTC phones. In fact iOS and Android apps will be available from launch, there’s no news on whether a Windows Phone app is in the pipeline yet.
With just two buttons on it the RE is designed with ease of use in mind. Press the main shutter button once and a picture is taken, keep it pressed for two seconds and video starts rolling, press a smaller button at the front first and 120FPS 720p video kicks in. It even lacks a power button, it relies instead on a sensor in the grip to know when it’s needed.
The HTC RE camera will be available from November and will cost less than £200/$300.
Next read the hands on review of the HTC RE camera