Huawei has placed an ambitious target of 10 million unit sales for the Ascend P7, the same – missed – target it setup for the Ascend P6 last year.
In a case of sales predictions déjà vu, Huawei says it expects the Ascend P7 to sell 10 million units worldwide.
“For the P series, it is so important for Huawei. When we talked about the P7, we set our internal targets for the coming twelve months – which is 10 million units, “ Huawei’s device president of Europe Richard Ren told TrustedReviews.
Although by no means a ridiculous target for a flagship phone, it means the Ascend P7 needs to more-than double the sales of its predecessor the Ascend P6.
Huawei originally predicted P6 sales to top off at 10 million, but in October 2013 the company announced the phone had sold only three million units. More than six months later at the Ascend P7 launch, Huawei told us sales had reached four million. Its final sales are likely to linger around that mark. 10 million is a long way off.
While this might encourage some to trot out a popular ‘definition of madness’ – performing the same act continually and expecting different results, Ren explained the process behind the company's continued high expectations.
“The P6 was the first flagship, which helped Huawei to gain a strong position in the premium segment,” sais Ren.
“After the P6 launch, all the global key accounts like Vodafone, Orange, T-Mobile, Telefonica: all these bigs guys selected Huawei as their strategic partner. They opened more slots to Huawei. Before 2013 they only opened the mid and low segment to Huawei. But from P6, they opened the premium segments.”
Getting better placement in-store and online will go hand-in-hand with increased brand recognition to give the Ascend P7 a bit of a boost of potential. But will it be enough?
The Huawei Ascend P7 will go on sale throughout the UK and Europe in early June, for a price of around 449 Euros, which should equate to around £450. That’s around £100 less than better-known rivals like the Galaxy S5.
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