The 4K streaming revolution has begun, but Netflix has suggested it will take a long time to fully find its feet.
Already offing House of Cards in 4K, and with a remastered version of Breaking Bad on the way, Netflix is pioneering the move into 4K streaming.
However, the company has suggested that the move to a 4K standard will be a long, drawn-out process, predicting it will take a year and a half for 4K to account for just 1 per cent of all Netflix streamed content.
“1 per cent, we should see that in the next, I would say, year and a half to two years,” Greg Peters, Chief Streaming and Partnerships Officer at Netflix said fielding questions from TrustedReviews at the company’s Silicon Valley HQ.
This window would see the 1 per cent tipping point achieved by late 2015 to early 2016.
Although stressing that this timeframe is “a personal guess”, the Netflix chief has predicted that once 4K streaming hits this 1 per cent marker, adoption could grow at a much higher rate.
“These rates tend to go aggressively and that [estimation] is based on 4K TVs as being the consumption point not so much just 4K content because we will have enough content to get to that 1 per cent level,” he told us.
Peters added: “You have seen that penetration model where as that technology [4K TVs] become less and less expensive, it gets portioned down the SKU plan so it will be more accessible to more and more consumers.
“That will see it accelerate. The next 12 to 18 months after will see it go several times that and then go faster and faster.”
Promising to continue its push into 4K content, Peters said Netflix will look to build on its currently small, but growing 4K content pool.
He stated: “You will see us license more and more content in 4K as studios start to produce that.
“It will start small, but it will get bigger and bigger.”
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