Sony will shoot three World Cup games in 4K
The 4K content push has gained another serious backer as Sony and FIFA join forces to record the 2014 FIFA World Cup in 4K.
With sporting tournaments having repeatedly acted as a test platform for emerging broadcast technologies, Sony and FIFA have confirmed that this summer’s showpiece football event down in Brazil will see a range of matches, including the final, captured in 4K.
Set to be held across the South American nation between June 12 and July 13, three full matches from the 2014 FIFA World Cup will be recorded in Ultra HD, with the resulting footage being used to produce the Official 2014 FIFA World Cup Film in 4K Ultra HD following the tournament.
Although the 4K content will not be broadcast live, with national broadcasters yet to trial their own 4K services, the official film will be released through FIFA’s 4K online platforms after the final. Those looking to retrospectively enjoy the action in 4K will need a 4K monitor or TV.
“We are very excited to offer an entirely new viewing experience at the greatest sport event in the world, the FIFA World Cup,” Soichi Kawachi, VP in charge of FIFA Partnership at Sony said.
He added: “By leveraging our cutting-edge 4K technology and our premier products and solutions through our partnership with FIFA, we will deliver a unique and totally compelling entertainment experience conveying the excitement of the matches in Brazil with the depth and vividness that the ultra-high definition of 4K delivers.”
FIFA’s Director of TV Niclas Ericson added: “FIFA has a proud track record in embracing innovation at our flagship competition, to make sure that football fans around the world receive the very best in match coverage and experience.
“We are excited by the prospect of working with Sony to incorporate 4K technology in our production plans. 4K will propel fans around the globe into a whole new viewing dimension and it marks the dawning of a new era in the broadcasting of sport.”
During the last FIFA World Cup, 3D technologies were put to use, although the extra-dimensional offerings continue to fail in grabbing consumers’ attentions.
For those fortunate enough to be out in Brazil during competition time, Sony has confirmed its fan zones will offer glimpses of the 4K action.
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