TomTom has just announced its first foray into the action camera market, looking to take on market leader GoPro.
Dubbed the TomTom Bandit Action Camera, the fledgling device is focused on editing and sharing with ease.
That’s because the camera is the first-ever to come with a built-in media server, which means you don’t need to download footage to edit it.
The camera partners up with a dedicated companion app, which lets users create and share videos just by shaking their smartphones.
“We know that the biggest frustration people have with action cameras today is the time and effort it takes to edit,” says Corinne Vigreux, co-founder and managing director of TomTom Consumer.
“With TomTom Bandit we’ve cut the editing time down from hours to minutes – all it takes is a shake!”
The action camera also comes packed with in-camera motion and GPS sensors, and can find and tag ‘exciting moments’ based on speed, altitude, G-force, acceleration, and heart rate. You can also manually tag highlights, of course.
The smartphone app can also double as a viewfinder, which lets you both view and review footage direct from your handset.
The software allows for easy edits like adding music, metric overlays, and sharing.
Related: Garmin VIRB Elite action camera review
TomTom’s Bandit camera uses a wide-angle lens, with a 16-megapixel CCD sensor and a built-in processor.
Video shooting formats include 1080p at 30fps, 1080p at 60fps, 720p at 60fps, and 720p at 120fps.
There are also two cinematic modes: 2.7k at 30fps, and 4k at 15fps; time lapse, slow-mo, single and burst photo modes are included too.
It’s also got a ‘long lasting’ battery, a microSD slot, and a USB 3.0 port. Oh, and it’s waterproof too, so you won’t need to stick it in a case.
TomTom is peddling the device on its website for £299.99, but it won’t be available until May. Select retailers will also be selling the cam, including John Lewis, Curry’s, and Amazon.
There will also be a premium pack available to buy in June. This will come with accessories bundled and a bumped-up price tag of £379.99.