BlackBerry has suggested that there are still no plans to launch a BBM Windows Phone app despite having brought the messaging service to iOS and Android.
Despite the iOS and Android iterations of the free-to-use BBM messaging app secure a staggering 10 million day one downloads late last year, the Canadian manufacturer as claimed that there is still not enough consumer demand to warrant a BBM Windows Phone app.
“It [the continuing lack of a BBM Windows Phone app] is entirely market driven,” David Proulx, BlackBerry’s Senior Director of BBM Business Development said while speaking with TrustedReviews. “Our initial launch on iOS and Android was a function of the prevalence of those platforms.”
Although confirming there is no plan for a BBM Windows Phone app just yet, Proulx has failed to rule out the future launch of such a service.
He stated: “As other platforms emerge, whichever they may be, we will execute on those platforms as well.”
Looking to justify the company’s lack of support for the growing Microsoft OS, Proulx added: “It is not a statement of intent, and it’s not a strategic or religious thing, it’s just a function of when does it make sense and when is it something that consumers demand in sufficient numbers to make it worth our while and worth their while.”
Although the Windows Phone platform has traditionally struggled to attract top-flight developers and applications, in recent months the emerging OS has gone from strength-to-strength.
As well as seeing rapidly increasing market share, the Windows Phone platform has benefitted from the likes of Instagram, WhatsApp and Vine apps all hitting the Windows Phone App Store.
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