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Samsung today unveiled a new line of 4K TVs it classifies as 'SUHD' at CES 2015 in Las Vegas.
The South Korean tech superpower took the main stage to announce nine new televisions, which will come in nine different screen sizes, between 48- and a stonking 88-inches. These TVs will come under different banners, which represent three distinct series: the JS9500, JS9000 and JS8500.
The new tellies will run the open source Tizen platform, which is "faster and easier to use," according to Samsung.
But what on earth does SUHD actually mean? In short, the new models are built to deliver superior colour quality and brightness than existing TVs.
The nano-crystal semiconductors packed inside the SUHD screens transmit "different colours of light depending on their size to produce the highest colour purity and light efficiency," according to Samsung, which it claims will provide 64 times better colour expression than normal TVs.
A re-mastering engine will also automatically monitor image brightness, ensuring that contrast levels and power consumption are optimal. This, says the company, will result in more accurate colours, deeper blacks and 2.5 times higher brightness levels.
Read more: CES 2015: What's happened at the Vegas expo?
As you'd expect at this stage, the new TVs are all curved and very attractive, and should deliver excellent image quality from all angles. The company has said that the textured design on the rear side of the televisions will also be gorgeous, but we're not sure that'll sway consumers' purchasing decisions.
Samsung has talked up the green credentials of the new line, claiming they will deliver "best-in-class energy efficiency".
LG's already outed seven of its own flexible OLED TVs at the show - will Samsung's announcements have it running scared?
